Our Process
The JEC process is designed to ensure we deliver a dynamic and versatile visual identity system, one that is as unique as your brand’s story.
We LISTEN
Yup. We start by explaining our process and asking a few questions - then we shut up and listen to you. We work to thoroughly understand the goals your organization has for its new identity system.
We RESEARCH
We do our homework starting with a review and documentation of the brand landscape your new identity will compete in. Then we fully research your brands identity over its history, uncovering recurring themes, brand milestones, and potential brand narratives to move forward with. We also research narratives within your target consumer ecosystem that may be relevant to your identity going forward.
We IDEATE
We explore how the themes and narratives we have uncovered in our research could potentially combine and complement each other in the new identity system. These are then bucketed in thematic directions.
We DESIGN
Once thematic roadmaps are in place, design work begins – pen to paper (pencil actually), then translated to digital.